Founded in 1982, Multicultural Radio Broadcasting, Inc. (MRBI) and its affiliates own and operate one FM and thirty nine AM licensed radio stations in California, Florida, Georgia, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington, and District of Columbia. MRBI’s affiliates also include Sino Television, Sunbelt Television and Networks Asia (collectively, the “Companies”). The Companies are broadcasters of Asian, Hispanic and other ethnic programming with specific focus on serving the under-served ethnic minority audience.
The Companies market stations’ radio and television airtime to producers of programs that focus on specific ethnic cultures, and advertising spots to advertisers attempting to reach ethnic minority groups in the markets serviced by the broadcast stations.
Three AM stations in Los Angeles (KAZN-AM1300, KAHZ-AM1600 and KMRB-AM1430), two AM stations in New York (WZRC-AM1480 and WKDM-AM1380) and one AM station in San Francisco (KEST-AM1450) produce the Companies’ own programming in Chinese (Mandarin and Cantonese) for the Chinese-American population in those cities and primarily sell advertising spots to advertisers who are interested in reaching the Chinese American audience in Los Angeles, New York and San Francisco metropolitan markets. The remaining stations primarily sell airtime to independent producers that broadcast programs in Spanish, Korean, Russian, Vietnamese, and other languages, including religious programs in English.
On November 18, 2020. Multicultural Radio Broadcasting Licensee LLC, Iicensee of Station KBLA(AM), Santa Monica California, 1580 kHz, filed an application with the Federal Communications Commission for assignment of license. Members of the public wishing to view this applicant on or obtain information about how to file comments and petitions on the application can visit publicfiles.fcc.gov, and search in Station KBLA’s online public file.